co-founder + designer
unbranded
co-founder + designer
unbranded
UX RESEARCH
PRODUCT DESIGN
BRAND CREATION
COMPANY CO-FOUNDER
Customizable furniture collection that caters a demand for inexpensive, long-lasting pieces without sacrificing aesthetics.
UX RESEARCH
PRODUCT DESIGN
BRAND CREATION
COMPANY CO-FOUNDER
context
UNBRANDED is a design collective that bridges the gap between simple products and design integrity. The business model allows independent designers to operate under a formal structure, protecting their work from undervaluation while keeping costs low. Recognizing the struggles undergraduates face in launching their careers due to limited experience and opportunities, UNBRANDED offers a platform for emerging designers to contribute to meaningful projects, gaining real-world experience in a sustainable and profitable environment.
Design challenge
Design the official launch project of UNBRANDED by creating a collection of home furniture that blends simplicity with functionality. The goal is to craft pieces that are not only visually appealing but also ready for manufacturing and sale. The design should embody UNBRANDED’s ethos: making everyday objects both beautiful and practical.
THE unbranded experience
According to our research, furniture market leaders in Mexico are preferred due to the afforability of their products. HAUS and IKEA both offer competitive prices by reducing costs in logistics, and cater to a young demographic.
THE unbranded experience
Easily assembled pieces with simple mechanisms and usability.
Form follows function, optimizing spaces considering aesthetics.
Understanding the user’s needs, using affordable materials.
Stylish, functional features that separates it from generic design.
a customizable experience, in which the furnitures allows the user to decide the best alternative
Multipurpose
Set
Transformation
Sleek
A modular set that could be transformed into new concepts depending on the user’s needs and desires.
Value proposition
Improves homespace flow; optimizes through organization and multifunctionality.
Holds an identity itself, using creative input through stylish materials and poka-yoke joints.
The Core
The heart of the set is a simple side table. It’s the starting point for endless configurations that adapt to all kinds of needs.
The table is the most versatile piece of the collection, with thought-out modularity that allows it to morph into a bookcase, a closet, a dresser and even a portable lamp.
The table is the most versatile piece of the collection, with thought-out modularity that allows it to morph into a bookcase, a closet, a dresser and even a portable lamp.
created for you
designed by you
Thanks to a simple mechanisme, the user can choose the option that suits them best. Tired of what you see? Rearrange it into something new!
business model
As the world of e-commerce grows, the market expands with in reach and possibilities. The demand for online shopping requires more than just a shop, but rather a full digital experience.
As the world of e-commerce grows, the market expands with in reach and possibilities. The demand for online shopping requires more than just a shop, but rather a full digital experience.
The first prototype has been successfully created thanks to our sponsor and a trademark process was initiated in March 2020.
The first prototype has been successfully created thanks to our sponsor and a trademark process was initiated in March 2020.
January 2021 update
Due to massive shutdowns during the 2020 COVID Pandemic, the scope of the studio was redefined to a temporary brand. The 2020 crisis became a push for UNBRANDED’s founders to make a timeless challege for creativity.
In the end, the brand successfully introduced four designers into a historically difficult moment for young professionals. It gave them value to their art, business experience and a beautiful beginning in each of their design journeys.
